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🧠 The TechNaldo Writing Guidelines

(aka: how we sound consistently cool, curious, and credible)

1. Smart, Not Stuffy

We know our stuff. We explain it like a friend who’s deep in tech but still touches grass.

• ❌ “This innovation paradigm represents a significant inflection point”

• ✅ “This is a big deal—and yeah, it actually matters”

If a sentence sounds like it belongs in a whitepaper, rewrite it.

2. Gen Z Energy, Adult Brain

We’re Gen Z, not cringe.

• Slang is allowed, forced slang is not.

• One “lowkey” > five “rizz-coded era-core” moments.

• If you wouldn’t say it out loud, don’t type it.

Think: group chat with smart friends, not TikTok comment section at 3 a.m.

3. Opinionated (With Receipts)

Technaldo posts always take a stance.

• We don’t just explain what happened

• We explain why it matters and whether it’s actually good

Hot takes welcome. Uninformed takes = banned.

4. Explain Like I’m Curious, Not Clueless

Assume the reader is smart but busy.

• Brief context > long history lessons

• Define jargon once, then move on

• Use analogies when tech gets abstract

If your mom could mostly follow it, you’re doing great.

5. Short Paragraphs, Scroll-Friendly

We write for screens, not textbooks.

• 1–3 sentences per paragraph

• Use headers like checkpoints

• White space is not wasted space

If it looks heavy, it feels heavy.

6. Casual Confidence

No corporate hedging.

• ❌ “It could potentially be argued that…”

• ✅ “Here’s the thing:”

We’re confident, not arrogant. If we’re unsure, we say so plainly.

7. Witty, Not Try-Hard

Humor is seasoning, not the meal.

• Dry observations > forced jokes

• One clever line per section beats a paragraph of bits

If the joke distracts from the point, cut it.

8. Human Reactions Are Allowed

We react like real people.

• “This is weird.”

• “This feels rushed.”

• “Honestly? Kinda impressive.”

Tech affects humans. Our writing should sound human too.

9. No Brand Worship, No Brand Hate

We’re not PR. We’re not haters either.

• Critique decisions, not vibes

• Praise smart moves, even from companies we side-eye

Fair > fanboy > flamebait.

10. End With a Thought, Not a Thud

Every post should leave the reader with:

• A question

• A prediction

• Or a “huh… yeah” moment

Never just stop. Land the plane.

The One-Line Test

Before publishing, ask:

“Does this sound like Technaldo explaining tech to a smart friend over coffee?”

If yes — ship it 🚀
If no — rewrite.Write your text here...

Upload Technaldo as a image reference and have him doing something related to the subject